TECH PREDICTIONS 2015!!!!!

Tech predictions for 2015 that you should actually listen to

January may be coming to a close, but the flood of predictions, forecasts, and prognostications for the year ahead hasn’t abated. Among the dross however is the annual list of predictions from GP Bullhound (pdf), a boutique investment bank that specializes in tech companies. The bank is worth listening to: As a dealmaker straddling start-ups and large firms, its sees trends as they’re happening. And its record of predictions from 2014 is more hit than miss.

Quartz picked the ones that will have an impact on consumers, and not just within the industry:

Services like Uber and Airbnb will proliferate this year. The argument is slightly different from the usual ones about under-utilized resources, or the efficiency of marketplaces. Instead GP Bullhound focuses on the fact that such companies “sell trust in the branded entity rather than the component parts.” One example is ThredUp, a second-hand clothing and accessories marketplace where the “primary focus is on customer satisfaction, not daily sales.” Similarly, real estate agents at Redfin, a tech-powered brokerage firm, “earn salaries and bonuses based on customer satisfaction, not commissions.”

Wearable devices such as Fitbit and Jawbone are great at tracking real-world activity and turning that into data, but they “required too much hand-holding from consumers to make them ‘intelligent.'” New devices will be “context-aware applications that automatically collect datafrom multiple sources, learn, make recommendations, and, in some instances, take action without requiring input from users.”

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