Yahoo! acquires URL-shortner, ad-service startup.
Yahoo
said that it acquired Bread, a URL shortner that allows users to design
then target advertisements to readers who click on their links.
Yahoo said that it acquired Bread, a URL shortner that allows users to design then target advertisements to readers who click on their links.
WASHINGTON: Yahoo
said that it acquired tech company Bread, a URL shortner that allows
users to design then target advertisements to readers who click on their
links.
WASHINGTON: Yahoo
said that it acquired tech company Bread, a URL shortner that allows
users to design then target advertisements to readers who click on their
links.
"Through this acquisition, we're gaining a team of six
engineers and product managers who will join our advertising technology
organization in Sunnyvale," a Yahoo spokesperson said.
"Through this acquisition, we're gaining a team of six
engineers and product managers who will join our advertising technology
organization in Sunnyvale," a Yahoo spokesperson said.
Bread,
which has already been shuttered, allowed users to make and insert ads
that people clicking through to a shortened link's webpage would have to
view, according to media.
Bread,
which has already been shuttered, allowed users to make and insert ads
that people clicking through to a shortened link's webpage would have to
view, according to media.
"When we launched Bread
in 2011, our goal was to help social media influencers and publishers
better monetize their online content," the company said in a statement.
"When we launched Bread
in 2011, our goal was to help social media influencers and publishers
better monetize their online content," the company said in a statement.
All Bread links will be viable until November 11, at which point the
company says users should switch to another URL shortner, bit.ly.
All Bread links will be viable until November 11, at which point the
company says users should switch to another URL shortner, bit.ly.
Yahoo has been undergoing major changes since former Google executive Marissa Mayer
became boss just over a year ago, notably acquiring what is now more
than 20 startups including the billion-dollar buy of blog platform
Tumblr.
Yahoo has been undergoing major changes since former Google executive Marissa Mayer
became boss just over a year ago, notably acquiring what is now more
than 20 startups including the billion-dollar buy of blog platform
Tumblr.
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